Diversification:
Over the years, Edelweiss progressively widened its services basket by moving into adjacent business spaces. Edelweiss was a purely capital market-focused player a few years ago; this business accounts for only about a third of its revenues today. As Edelweiss continues to broad base revenues, a rising proportion of growth will be derived from its Credit Asset Management, Retail Finance and Insurance businesses.

Strong and liquid balance sheet:
Edelweiss possessed a balance sheet size at the end of FY 11 of over INR 100 Bn with a net worth of over INR 24 Bn. Edelweiss focuses on low gearing that provided the organisation with sufficient headroom to fund growth without comprising its balance sheet integrity.

Risk management:
Edelweiss’ risk mitigation practices are strengthened through timely investments in people, processes and IT capabilities on the one hand, and credible governance practices stewarded by an industry-renowned Board on the other.

People:
Edelweiss cultivates a culture of entrepreneurship and ownership among its people. It has one of the most motivating ESOPs in India covering over 50% of its organisation, the highest employee ownership ratios in the Financial Services industry. It is a learning organisation that fosters leadership through a four-tiered system of identifying, nurturing and mentoring emerging leaders. Fountainhead, its state-of-the-art leadership centre in Alibaug, is among few such centres in the Indian Financial Services industry.

Execution expertise:
Edelweiss’ ability in competent execution represents the core of its success. It possesses strong project teams that focus on processes, reviews and deliverables. Whenever necessary, it re-engineers processes and innovates state-of-the-art technology solutions that enhance efficiency.

Corporate citizenship:
Edelweiss contributes a part of its profits to fund the EdelGive Foundation, which is engaged in capacity building partnerships with researched and scale-worthy NGOs and social entrepreneurs. Going beyond mere cheque book philanthropy, Edelweiss employees are encouraged to volunteer time for EdelGive activities. Together with employee contributions, EdelGive has invested INR 65.4 Mn in the social sector until the close of FY 11.

Brand:
The Edelweiss brand is a much respected brand enjoying widespread recognition due to consistent investment in diverse set of brand building efforts spanning both conventional and unconventional channels. The ‘Ideas create, values protect Protect’ tagline underlines all branding efforts. A testament to the quality of the reputation being enjoyed by Edelweiss is the fact that Superbrands India has recognized Edelweiss as the Business Superbrand in the year 2011.