Since inception, Edelweiss’ operations have been governed by a set of guiding principles that have clarified and eased decision-making, however challenging the circumstances. These set of thirteen principles ensure that the company does the right things for the right reasons without compromising on the long-term vision.
The Edelweiss brand, built over the past decade enjoys a high degree of awareness, respect and recognition. “Ideas Create, Values Protect,” epitomizes our belief that every idea, however profitable or attractive, must always be reinforced by a strong and sustainable set of values.
We will be a Thinking Organization. We will constantly bring ‘thought’ to everything we do. Our clients’ and our own success depends on our ability to use greater ideation and more imagination in our approach.
We will be Fair to our clients, our employees and all stake holders. We want our clients and our employees to be ‘richer’ for their relationship with us. 
We will take care of our People seriously. Our policies - in spirit and in letter - will ensure transparency and equal opportunity for all. We will go beyond the normal goals of attracting, recruiting, retaining and rewarding fine talent. We will ensure that every individual in Edelweiss has an opportunity to achieve their fullest potential. 
We will operate as a Partnership, internally and externally. Though individuals are very often brilliant, we believe teamwork and collaboration will always ensure a better and more balanced organization. We will also treat our clients as partners and show them the same respect and consideration that we would our internal team members. 
We will focus on the Long Term. Though the world will change a lot in the coming years and our assumptions for the future may not hold up, we will reflect on the long-term implications of our actions. Even when making short-term decisions we will be aware of the long-term implications. 
We will focus on Growth for our clients, employees and shareholders.
Our Reputation and Image is more important than any financial reward. Reputation is hard to build and even harder to rebuild. Our reputation will be impacted by our ability to think for our clients, maintain confidentiality and by our adherence to our value system. 
We will Obey and Comply with the rules of the land. We will maintain the highest standard of integrity and honesty. When we are unclear we will seek clarifications. 
We will respect Risk. Our business is going to be a constant challenge of balancing risk and reward. Our ability to constantly keep one eye on risk will guide us through this fine balance.
Our Financial Capital is a critical resource for growth. We will endeavor to grow, protect, and use our financial capital wisely.
We are defined by the Experience our customers have with us. We will strive to make it outstanding at all times.
We will Listen to our customers. Listening is the start of the relationship wherein we understand their needs and fulfil these with the most appropriate products and solutions.
We recognise that we need to satisfy the Needs, sometimes conflicting, of all stakeholders; shareholders who entrust us with their capital, employees who create the organisation, customers who are the reason we exist and society which has given us the resources and opportunity to create value.


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